Marketing

CURRICULUM

2012-2013 Academic Year

1st YEAR OF STUDY, 1st SEMESTER

 

No.

SUBJECT

Number of hours per week

lecture/seminar/laboratory

Number of credits

Form of examination

L

S

Lab

COMPULSORY SUBJECTS

 

1.

Microeconomics

2

2

0

5

E1

2.

Accounting

2

2

0

5

E1

3.

Fundamentals of Commodities

2

1

0

4

E1

4.

General Marketing

2

1

0

5

E1

5.

Consumer Behaviour

2

1

0

4

E1

6.

Business Informatics

2

0

2

5

E1

7.

English 1 / French 1

0

2

0

2

V1

8.

Physical Education 1

0

2

0

1 CS

V1

TOTAL

12

11

2

30

E=6; V=2

 

CURRICULUM

2012-2013 Academic Year

1st YEAR OF STUDIES, 2nd SEMESTER

 

No.

SUBJECT

Number of hours per week

lecture/seminar/laboratory

Number of credits

Form of examination

L

S

Lab

COMPULSORY SUBJECTS

 

1.

Macroeconomics

2

2

0

6

E2

2.

Management

2

1

0

5

E2

3.

Quality Management

2

1

0

5

E2

4.

Foodstuff and Consumer Security

2

1

0

6

E2

5. Mathematics Applied to Economics

2

2

0

6

E2

6.

English 2 / French 2

0

2

0

2

V2

7.

Physical Education 2

0

2

0

1 CS

V2

TOTAL

10

11

0

30

E=5; V=2

 

CURRICULUM

2012-2013 Academic Year

YEAR OF STUDIES II, SEMESTER I

 

No.

SUBJECT

Number of hours per week

lecture/seminar/laboratory

Number of credits

Form of examination

L

S

Lab

COMPULSORY SUBJECTS

 

1.

Project Management

2

2

0

5

V3

2.

Databases

2

0

2

5

E3

3.

Statistics

2

2

0

5

E3

4.

Banking Techniques and Operations

2

1

0

5

E3

5.

Negotiation Techniques

2

1

0

5

E3

6.

Physical Education 3

0

2

0

1 CS

V3

ELECTIVE SUBJECTS[1]

 

7.

Human Resources Management

2

1

0

5

E3

Nonprofit Organisations Marketing

FACULTATIVE SUBJECTS

 

8.

Entrepreneurial Culture

2

0

0

3CS

V3

TOTAL

12

9

2

30

E=5;V=2

 



[1] Didactical activities for elective subjects shall be performed for groups of minimum 30 students

CURRICULUM

2012-2013 Academic Year

2nd YEAR OF STUDY, 2nd SEMESTER

 

No.

SUBJECT

Number of hours per week

lecture/seminar/laboratory

Number of credits

Form of examination

L

S

Lab

COMPULSORY SUBJECTS

 

1.

Econometrics

2

2

0

5

E4

2.

Competition and Prices

2

1

0

4

V4

3.

Services Marketing

2

1

0

5

V4

4.

International Marketing

2

1

0

4

E4

5.

Finance

2

1

0

4

E4

6.

Physical Education

0

2

0

1 CS

V4

7.

Internship (3 weeks)    

3

C4

OPTIONAL SUBJECTS[1]

 

8.

Cybermarketing

2

2

5

E4

Marketing Information Systems

FACULTATIVE SUBJECTS

 

9.

Agrofood Marketing

2

0

0

3CS

V4

TOTAL

12

8

2

30

E=4; V=3; C=1




[1]  Didactical activities for elective subjects shall be performed for groups of minimum 30 students

CURRICULUM

2012-2013 Academic Year

3rd YEAR OF STUDIES, 1st SEMESTER

 

No.

SUBJECT

Number of hours per week

lecture/seminar/laboratory

Number of credits

Form of examination

L

S

Lab.

COMPULSORY SUBJECTS

 

1.

Commercial Law

2

0

0

3

E5

2.

Tourism Marketing

2

2

0

6

E5

3.

Promotional and Sales Techniques

2

2

0

6

E5

4.

Marketing Research

2

2

0

6

V5

5.

Brand Marketing

2

1

0

5

E5

ELECTIVE SUBJECTS[1]

 

6.

International Economic Organizations

2

1

0

4

V5

Direct Marketing

FACULTATIVE SUBJECTS

 

7.

Marketing Simulations

0

2

0

3CS

V5

TOTAL

12

8

0

30

E=4; V=2

 



[1] Didactical activities for elective subjects shall be performed for groups of minimum 30 students

CURRICULUM

2012-2013 Academic Year

3rd YEAR OF STUDIES, 2nd SEMESTER

 

No.

SUBJECT

Number of hours per week

lecture/seminar/laboratory

Number of credits

Form of examination

L

S

LAB

COMPULSORY SUBJECTS

 

1.

Financial Marketing

2

2

0

7

E6

2.

International Investment Strategies

2

2

0

6

E6

3.

Fairs and Exhibitions

2

1

0

5

V6

4.

Insurance Marketing

2

2

0

7

E6

5.

Tutorials for the license paper elaboration

0

0

4

ELECTIVE SUBJECTS[1]

 

6.

Small Business Marketing

2

1

0

5

V6

International Trade Negotiations

FACULTATIVE SUBJECTS

 

7.

Public Relations

2

0

0

3CS

V6

TOTAL

10

8

4

30

E=3; V=2

 



[1] Didactical activities for elective subjects shall be performed for groups of minimum 30 students